Philips Hue White Ambiance Filament ST72 B22 with Bluetooth


Pay in 4 interest-free payments of $22.25 Learn More


Pay in 4 interest-free payments of $22.25 Learn More

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Philips ST72 - B22 Smart Bulb (Filament, White Ambiance)

Vintage design meets modern performance

Edison-style smart bulbs combine a classic design with smart control. Instantly set the mood - whether they're on or off.

Control your way

Use a Hue app, your voice or smart accessories to control your set-up.

Manage your set-up with a tap

Turn lights on and off, dim and brighten the room, set routines and timers, and more - all in a Hue app.

Use smart accessories

Filament bulbs do everything a standard Philips Hue bulb can do, including work with your smart accessories such as a Hue dimmer switch or motion sensor.

Go hands-free with voice

Simple voice commands allow you to control your Filament bulbs with Amazon Alexa, Google Assistant or Siri.

Easy wireless dimming

Dim the warm white light of Filament bulbs down low to create a cosy atmosphere.

Manage your set-up with a tap

These vintage-inspired LED smart bulbs look great however you use them: in a wall fixture, hung bare from the ceiling or placed in your favourite lamp.

Frequently Asked Questions

Do I need special fittings for Philips Hue Filament Bulbs?

Philips Hue Filament bulbs have standard fittings (e.g. E26 or E27) and will fit into most standard lights and fixtures.

Are Filament bulbs traditional incandescent bulbs?

No. The Philips Hue Filament range of bulbs are LED smart bulbs that are designed to resemble old-fashioned bulbs.  

Are Hue Filament bulbs Bluetooth-compatible?

Yes. Filament bulbs can be controlled using the Hue Bluetooth app, or added to a Bridge-controlled Philips Hue smart lighting system.

What colour are Philips Hue Filament bulbs?

Philips Hue Filament bulbs are in the White range but have an amber coating that provides a warmer glow.